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| Five top content topics | Content development has become a bit of a buzz word in recent times. We have looked at five important areas of information content that prospects will usually be looking for when they access your web site.. | 12/18/2014 |
| Competitive advantage | To avoid being lost amongst a mass of rival product or service suppliers, businesses should decide what can give them a competitive advantage.. | 12/11/2014 |
| Technical Marketing ideas for Engineers | When Andy, Steve and I set up Technical Marketing Ltd in 1999, b-2-b marketing communications were primarily display advertising in the trade press, exhibitions, mail shots, telemarketing, PR and product literature. | 12/04/2014 |
| Once you could only buy advertising space or ‘buy’ editorial mention | Before the widespread adoption of the web there were only two significant options for a business to gain attention for its products in the media. | 11/28/2014 |
| This week in marketing | It was the week BBC TV's Apprentice show had its annual go at advertising. | 11/21/2014 |
| Time for budgets | For many companies the end of 2014 will also be the end of the budget year and marketing managers will be thinking about the budget for 2015 | 11/13/2014 |
| It's a global market | The Internet has been a game changer for entrepreneurs by opening the door to a global market. | 11/05/2014 |
| Are Homepreneurs the key to UK growth? | A new report suggests homepreneurs hold the key to economic growth. | 10/29/2014 |
| Are online advertisements following you around? | Remarketing is probably responsible for the spooky way advertisements for things you have been looking at keep appearing wherever you go on the web. | 10/22/2014 |
| In search of excellence | Back in the early eighties, Peters and Waterman's best selling business book rapidly emerged as the new bible for how to excel in business. | 10/16/2014 |
| Not everything is what it seems - advertising in disguise | Between display advertising and PR is a shadowy place occupied by paid for content in disguise. | 10/09/2014 |
| Social media - Facebook revisited | Recent blogs have looked at my experiments with social media for b-2-b . Now we come to Facebook | 10/02/2014 |
| Very Pinteresting - or is it? | Pinterest is a more recent addition to my social media portfolio and is still very much in the early experimental stage. | 09/25/2014 |
| Being your own movie director | YouTube is next up in my review of social media experiments. | 09/18/2014 |
| Is LinkedIn linking you up with useful contact? | Continuing the review of social media, we take a look at LinkedIn. | 09/09/2014 |
| Are tweets cheap news headlines or lead generators? | For the second in a short series putting popular social media channels in the spotlight, we take a look at Twitter. | 09/05/2014 |
| A personal look at blogging | The Internet and social media in particular has made feeding news to customers and prospects easy. But is this news overload welcome? | 08/28/2014 |
| Is most news we receive just disposable chatter? | The Internet and social media in particular has made feeding news to customers and prospects easy. But is this news overload welcome? | 08/21/2014 |
| Market leaders turn to apps to address mobile device users | Apps are emerging as a new frontier for market leadership. | 08/14/2014 |
| Advertising - the big concept idea | With software and apps providing creativity tools available to everyone, is the creative concept for a campaign the last frontier? | 08/06/2014 |
| Perceived value, market value and price | Why are some products so desirable that price has little connection to the cost of the item? | 07/31/2014 |
| Making the case for experience | Is there a place for experience in the marketing team, or are older employees out of date and holding things back? | 07/24/2014 |
| Will advertising agencies need their own algorithms next? | What will be the role of advertising agencies as buyers are more and more bypassing intermediaries to go direct to manufacturers to purchase products. | 07/17/2014 |
| Andy Collier … | Andy Collier was a friend, colleague, a fellow director. This weekend marks the first anniversary of Andy’s untimely death on 12th July 2013. | 07/10/2014 |
| New research puts engineers in the spotlight | Research just released by Industrial Technology magazine shows engineers are actually spending more time reading magazines at work and that magazines are shading out web sites as the preferred source for keeping up to date with new products. | 07/03/2014 |
| Is it bad news for social media advertisers? | A Gallup report - The Myth of Social Media - shows social media advertising has scant influence on buying decisions. | 06/25/2014 |
| New product development - drivers | New products are at the heart of any integrated marketing strategy. Even the best executed marketing campaign will not compensate for poor products or products that the market does not want.
| 06/19/2014 |
| New product development - Innovate or die | New product development is the lifeblood of a business. Failure to innovate will result in stagnation and eventual decline. | 06/11/2014 |
| New product development - getting the product idea | Some of the best product ideas are not inspired by focus groups. | 06/05/2014 |
| Engineers in marketing | When you look at a glass containing water do you see a glass half full, or a glass half empty? | 05/29/2014 |
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