| title | | |
|---|
| Technical Marketing - we wrote the book | 'Technical Marketing - ideas for engineers' is a book that should strike a chord with engineering, scientific and technical people in businesses that need to market their products. | 09/25/2015 |
| The continuing appeal of catalogues | Despite the relative ease with which we can buy products online, why do some companies still publish catalogues?. | 09/17/2015 |
| Small businesses back in the spotlight | This blog has noted before that in terms of numbers there are many small businesses and relatively few large ones. Yet it is the corporates that claim to speak for business. | 09/09/2015 |
| The hidden power of colour in advertising | Colour is the first thing that attracts your attention to an advertisement. | 09/03/2015 |
| Does country of origin matter? | When it comes to manufactured goods there is a legal imperative in most countries to mark products with the country of origin. But do customers care? | 08/26/2015 |
| Bringing print to life ... using augmented reality | The promise of seeing 'this magazine come alive on your iPhone' only served to disappoint. | 08/12/2015 |
| A word about word of mouth recommendations | Word of mouth recommendations are usually highly trusted, so why are more companies not using this communications vehicle? | 08/04/2015 |
| Pressure on microbusinesses | Recent research takes a look at the legislative pressures faced by microbusinesses.. | 07/30/2015 |
| Picture this - images for PR | Compelling images are an important element of a news story, but despite everyone having a digital camera, ownership of a camera doesn't empower everyone to be a photographer. | 07/22/2015 |
| Keep on blogging | The Technical Marketing blog began as a trial almost 9 years ago. | 07/16/2015 |
| Is RSS making a come back? | Just when it seemed RSS had gone the way of other promising technical developments and headed into oblivion, it seems to be enjoying a revival | 05/28/2015 |
| Small office, home office, no office | With 5 million UK small businesses, there are more and more people working outside of traditional offices | 05/21/2015 |
| Marketing the politicians | With political parties busily promoting their brands in this General Election, how are they doing so far? | 04/23/2015 |
| Media streaming and other technologies | At times it can seem that technology solutions are ahead of the need for them and marketers are hunting around looking for ideas to utilise these new platforms and tools. | 04/15/2015 |
| Political advertising - a shop window for agencies? | General Election campaigns have often provided exposure for the advertising agency as well as the client. | 04/09/2015 |
| New report says engineers are top earning billionaires | According to an analysis of the Forbes 100 rich list 22 per cent of the world's richest people studied engineering as an undergraduate degree, which is almost twice as many as any other discipline. | 03/31/2015 |
| Infographics - do they work for you? Is a video review better? | Infographics is a term recently back in the marketing spotlight used to describe the visual presentation of information, data or knowledge in an easy to comprehend way. | 03/25/2015 |
| How many readers get beyondyour headline? | In today's time scarce, content rich environment the headline can be crucial for readers deciding whether to go on and read the article, or skip to the next item. | 03/19/2015 |
| Interactive outdoor - new tech billlboards | If you thought billboard advertising was 48 sheet posters, then take a look at interactive large digital advertising. | 03/10/2015 |
| Trying to unbundle package prices | Three things buyers are really interested in - does it do what I want, what is the price, and can I have it now? Product, Price and Place. | 03/05/2015 |
| Is advertising more than selling a dream? | As a spin-off from this weekly marketing blog, a book is now in production, in so far as the text has now been handed over to the publishers. | 02/26/2015 |
| The book of the blog | As a spin-off from this weekly marketing blog, a book is now in production, in so far as the text has now been handed over to the publishers. | 02/19/2015 |
| The rise and rise of small businesses | The enterprise culture is being driven forward by small businesses in the UK, not big business it seems. | 02/12/2015 |
| More content posted but less engagement | With marketing teams churning out more content a report suggests this has resulted in less engagement. | 02/05/2015 |
| The Inventor | Big organisations tend to attract large numbers of pitches from people who claim to have invented a new wonder product. | 01/28/2015 |
| The Book of the Blog | Publishing in 2015 a new book from Technical Marketing drawing on content from our blog. | 01/22/2015 |
| The Wall Planners have arrived | Some trade magazines around this time of year are mailed out with a folded up Wall Planner. | 01/12/2015 |
| Trade press - print or email | I have recently been telephoned to re-register for the continued receipt of a number of trade publications in a readership audit and given the option of these being delivered as printed copies or by email | 01/07/2015 |
| The Book of the Blog | Publishing in 2015 a new book from Technical Marketing drawing on content from our blog. | 12/24/2014 |
| Five top content topics | Content development has become a bit of a buzz word in recent times. We have looked at five important areas of information content that prospects will usually be looking for when they access your web site.. | 12/18/2014 |
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