| title | | |
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| Social media - talking demographics | Has social media become mainstream? Is there still a role for traditional media, or has that had its da | 02/10/2017 |
| Talking about Big Data | It seems that data is now becoming BIG DATA | 02/02/2017 |
| News is in the News | Fake news is making the news. | 01/18/2017 |
| Home and Away | How trading has changed | 01/12/2017 |
| Trade in the era of steam and sealing wax | Only a small portion of the UK work force will have had direct experience of trade and commerce before we joined the EU over 40 years ago. | 12/20/2016 |
| Single market or world market? | Despite the British electorate voting to leave the EU, some politicians still seem to think that somehow this excludes the so called single market | 12/14/2016 |
| Marketing in a post globalisation world | Recent political events might suggest that globalisation has passed its high-water mark and is now in retreat. | 12/08/2016 |
| Has globalisation gone too far?
| Some years ago we came up with the tag line - 'Think globally, market locally'. At least we thought we had come up with that statement ourselves ... | 11/18/2016 |
| The enduring power of images logos and symbols
| It is not just commercial brands that recognise the power of an image, logo or symbol to re-inforce loyalty to their products. But who would have thought that the poppy emblem could be considered a political statement? | 11/11/2016 |
| The power of the right picture to sell a story
| The right picture can often often considerably enhance a news story. As the old saying goes, a picture is worth a thousand words. | 11/02/2016 |
| Where do you go to for news these days?
| Not that long ago a popular source of news was the daily newspaper. Supplemented by radio, and later television. | 10/27/2016 |
| UK Manufacturing moves back into top 10
| News this week that Britain has climbed to 9th place in world global manufacturing rankings is welcome. | 10/25/2016 |
| What you can learn from a walk round the warehouse | The picture given by the state of a company's warehouse can reveal more than the management accounts | 10/13/2016 |
| When flip charts and duck tape were management tools | The 1980's was a time when various management theories surfaced, were eagerly adopted and then often quickly abandoned. It was a time when management was being re-invented as a science to which formulae could be applied rather than the amateur style or leadership cult. | 09/23/2016 |
| The Smartest Guys in the Room | When things seem to good to be true, then may be they aren't true. | 09/16/2016 |
| The Book of the Blog | We recently laujnchedf a new book from Technical Marketing drawing on content from our blog. | 09/09/2016 |
| Seeing the light | When I worked for large corporates there was often a regular parade of inventors anxious to convince us to strike a deal with them | 08/24/2016 |
| RSS - a news feed that just won't go away | Social media has given new life to the term news feed and new legs for RSS?
| 08/17/2016 |
| Talking about news publication | Before Internet, news publication in the b-2-b sector was relatively simple. | 08/10/2016 |
| Talking about market metrics | Much importance is given to measuring the value of various marketing initiatives that are sometimes referred to as marketing metrics. | 08/04/2016 |
| Time to bring back the export department | Before Britain joined what was to evolve into the EU, it was common for British companies to divide
the world into two main spheres. The Home market and the Export market | 07/21/2016 |
| The Brief | Getting the brief right and complete first time can save a great deal of time, money and frustration. But of course it doesn't happen very often. | 07/14/2016 |
| A New Hope
| As UK voters opt for the EU exit, companies will need to take a new look at their marketing plans. | 06/28/2016 |
| Europe - the movie
| The use of a motion picture to tell a story was one of the most compelling methods of communication developed during the 20th century. | 06/21/2016 |
| The EU -in or out - which is best for business? | The referendum campaigning shifted ground last week to focus on whether membership or independence was best for business. And associated with this the question of immigration - is that beneficial or a drain on the economy? | 06/15/2016 |
| The EU - a single market or 28 individual country markets? | I have dealt with a number of companies during several decades in marketing and consultancy and observed how they variously trade with other countries. | 06/08/2016 |
| Europe - is it stay or is it go?
| Not long to the UK Referendum to remain in the EU or leave. Our essay looks at the back story. | 06/02/2016 |
| Europe - the movie
| The use of a motion picture to tell a story was one of the most compelling methods of communication developed during the 20th century. | 05/26/2016 |
| Is print finally on the way out?
| Two different issues over the last few weeks, but both are bad news for print. | 05/19/2016 |
| New generation of entrepreneurs optimistic for UK business
| A recent survey revealed that 80 per cent of new entrepreneurial start ups are optimistic about the future for small businesses in the UK | 05/11/2016 |
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